CLIENT:  Canon (Japan) -- through T.Y.A., Inc., a  Japanese advertising agency

PROJECT:  Work with client to develop product-launch advertising campaign. Work with designer on concept and write copy for all related marketing pieces.

EXCERPT:

CONVERSATIONS IN COLOR

Complement Your Work

Seeing is believing when it comes to convincing presentations. That’s why Canon color plays such a leading role in successful business communications. But the machine behind the magic must also perform efficiently to best support you. Which is why the BJC-800 is equipped with features that not only help you make a great impression on paper but in the office as well.

Page by page, Canon’s exclusive Bubble Jet technology makes the difference. At a high 360 dpi resolution, characters and graphics are delivered sharp and clean – and almost soundlessly thanks to non-impact printing. And to match your pace, printing reaches 300 to 600 characters per second (10–20 cps) in High-Speed Mode in both black and color. Unbelievable performance from a very believable color printer.