CLIENT: Cutting Moon Ranch (through Big Deal PR)
PROJECT: Write copy for a new product brochure (for kiwi-based products)
EXCERPT:
WEE-KI BERRIES®
Producing Little Miracles
Remarkable things are happening here at Cutting Moon Ranch in Wilsonville, Oregon. We’re growing an almost-secret fruit…the unique green fuzzless kiwi. Distinct from its common cousin, the brown, fuzzy Hayward, the fuzzless kiwi has an edible smooth skin and is highly aromatic, with a sweet, zesty flavor. It’s immediately recognizable by its petite size, comparable to that of an olive. We’ve fondly nicknamed our fuzzless kiwi the Wee-ki Berry because of its tiny size.
Sweet or Tangy…
Which is more your taste? Either way, it’s easy to select a fuzzless kiwi so it’s just as you like it. Simply pick the fruit by its color. Deep-green fuzzless kiwi are on the very-ripe end of the flavor spectrum and have an extremely sweet, minty flavor. Fuzzless kiwi that are medium green in color and harder to the touch give your mouth a burst of sweet-and-tangy flavor, without a trace of mint. Lighter-hued fuzzless kiwi are quite tangy, tasting similar to a green apple. Since the skin of the fuzzless kiwi doesn’t need to be peeled away (like the fuzzy variety), you can pop the tasty little green fruit right in your mouth.
Kiwifruit is one of the best natural sources of vitamin C, containing twice as much as an orange. It also has more potassium than a banana and is a good source of dietary fiber. The tiny fruit even contains doses of calcium, magnesium, vitamin E, and niacin, as well as other nutrients.
Natural Nurturing
True to our homegrown philosophy at Cutting Moon Ranch, we care for and harvest our kiwifruit using only the healthiest, most natural techniques. Every single Wee-ki berry is carefully handpicked after it has ripened on the vine (our fruit is never gas ripened). This guarantees that only fresh, safe berries – still bursting with flavor and nutrients – go into our delicious kiwi-based foods.
Because we have the largest fuzzless-kiwi vineyard in the United States, we are able to offer a variety of kiwi-based products for every tast and use. One thing remains constant, however: The unmistakable zesty flavor of our special Wee-ki Berry is packed into every bite of our chutneys, spreads, and salsas.
