CLIENT: Sony (Japan)

PROJECT: Write copy for a magazine advertisement for a new stereo product

EXCERPT:

A Lifestyle Shaped by Music

You have places to go, things to do, and great music to keep you going. You live by the sounds of heart-beating staccatos and rushing crescendos -- music you can't do without. To match your fast-paced lifestyle, Sony has specially created the extraordinary Super FH Emblem Series -- the stereo system with dynamic features that move you ahead. Powerful sound deliverance via bi-amp and bi-speaker systems brings forward crisp clarity and caresses of resounding bass from a beautiful, free-layout component design.

So go ahead and live life to the limit. We'll make sure you capture the highs, the lows, and everything in between.




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