CLIENT: Xerox (formerly Tektronix – Color Printing Division)

PROJECT: 14-page booklet introducing company's services for a new product

ROLE: Creative director, writer, project leader


EXCERPT:

Your Color Connection

It's time to get color-connected -- to Tektronix for inspiration, communication tools, and support -- and then to your business community as you connect and communicate in color with clients and colleagues, in ways you've only imagined.

With color's proven 80%-more-effective communication power, you're going to notice a big difference in our printed materials' impact. Now, when you deliver a proposal, send out a newsletter, or hand over a brochure, you'll be making a dramatically different impression. So let's get you connected....


Inspiration Connection

As our customer, you're automatically eligible to participate in our unique Web-based Color Connection program, which brings you an array of helpful color-printing tips and hints, with a focus on real-life applications that enhance business communications and streamline design time. A quarterly newsletter and a monthly e-newsletter feature easy ways you can apply color effectively to your everyday work. All you have to do is sign up and you're color-connected!


Communication Tools Connection

We're giving you all the tools you need to start making a brilliant impression. Your Phaser color printer and supplies are specially Made for Each Other, designed and developed from the ground up to work together. This means you're guaranteed reliable printing and vivid, consistent color for every printing application. Select among our custom-made media for just the right impressions to accomplish what you have in mind....


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CLIENT: Tektronix / Xerox

PROJECT: Creation of monthly email newsletters, featuring hints & tips and downloadable templates for color printer customers

ROLE: Writer; editor

EXCERPTS:

[JANUARY EMAIL ISSUE]

Subject: CHEERS TO A BRIGHT NEW MILLENNIUM!

Dear Ima Kustomer,

Get organized for the new year, the new century, and the new millennium with our bright new Color Connection 2000 calendars and greeting cards.

First, choose among our downloadable Year-at-a-Glance and monthly calendars, which are available in color-photograph or color-illustration designs. They print easily on either A-size or A4-size paper.

Then, when you're ready to send out your post-holiday thank-you notes, save time by simply downloading our new thank-you cards and printing them right on your Tektronix color printer. This month's selection is the first in a series of cards that will brighten up any day, thanks to their vivid imagery.

Go ahead and get started by going to our New Millennium Calender and Card Page.

Happy New Year!


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[DECEMBER EMAIL ISSUE]

Subject: COLOR CONNECTION UPDATE: DECEMBER

Dear Ima Kustomer,

PRINT PERSONALIZED HOLIDAY GREETINGS FOR YOUR BUSINESS

The holiday season is a great time to extend best wishes to your business clients and colleagues. See the following tips on how to make sure you're sending the right message. Then browse our collection of downloadable templates for holiday cards, letterhead/stationery, postcards, and labels. Select the most appropriate design, add your own personal thoughts, and you're ready to print out your holiday greetings...

TIPS FOR TASTEFUL BUSINESS HOLIDAY GREETINGS

- KEEP "BUSINESS" OUT OF YOUR HOLIDAY GREETINGS. It's fine to include your business name or logo with your holiday message, but leave other business matters for a separate communication. The most heartfelt holiday messages express appreciation and good wishes for the future.

- BE SENSITIVE TO THE VARIOUS WAYS PEOPLE CELEBRATE THE HOLIDAY SEASON. Christmas and Hanukkah are just two observed holidays; some people celebrate Ramadan or Kwanzaa and others don't celebrate at all at this time of year. Keep your message all-encompassing unless you're certain of your audience. (Note that if your business is associated with a particular religion or way of life, your customers and colleagues will expect and accept a more spiritual or philosophical message from you.)

- SIGN ALL YOUR GREETING CARDS PERSONALLY. Your handwritten signature adds a nice human touch and stands out in the flurry of electronic communications.

- KNOW WHEN IT'S APPROPRIATE TO GIVE A GIFT AND WHEN IT'S NOT. Investigate what's acceptable in your business' corporate culture and stay within those parameters. Specialty foods, coffees and teas, or desk accessories are usually considered appropriate, but avoid being extravagant.

- IN LIEU OF GIFT-GIVING, CONSIDER MAKING A SIGNIFICANT CONTRIBUTION TO YOUR FAVORITE CHARITY. Send out cards that explain the donation and provide background on the charity's mission. Your clients and peers will appreciate your generosity and sense of community. (As an added bonus, you can take a tax deduction at the end of the year.)

Our special holiday templates, which we designed exclusively for you to print out on your Phaser color printer, are available for easy download from our Color Connection holiday page.

· Microsoft Word 95 or above is required to use these templates
· Downloadable templates are available in both PC-compatible compressed .exe files (WinZip not required) and Mac-compatible uncompressed files (StuffIt Expander required)

Happy Holidays from Tektronix!


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OTHER PROJECTS / WORK COMPLETED: